Griffin, Ricky W.

International business: a managerial perspective / Ricky W. Griffin, Michael W. Pustay - Eighth edition - 1 recurso en línea (624 páginas): ilustraciones

Incluye índice

An Overview of International Business - Global Marketplaces and Business Centers - Legal, Technological, Accounting, and Political Environments - The Role of Culture - Ethics and Social Responsibility in International Business - International Trade and Investment - The International Monetary System and the Balance of Payments - Foreign Exchange and International Financial Markets - Formulation of National Trade Policies - International Cooperation Among Nations - International Strategic Management - Strategies for Analyzing and Entering Foreign Markets - International Strategic Alliances - International Organization Design and Control - Leadership and Employee Behavior in International Business - International Marketing - International Operations Management - International Financial Management - International Human Resource Management and Labor Relations

Acceso en línea, autorizado para usuarios eBooks 7-24

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

9781292018218

5633 Ebook


Administración Internacional
Empresas internacionales
Comercio internacional
Inversión extranjera

658.049 / G875

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