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Better business / Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

Por: Solomon, Michael R [].
Colaborador(es): Poatsy, Mary Anne [] | Martin, Kendall [].
Tipo de material: TextoTextoEditor: England Pearson Education 2016Fecha de copyright: ©2016Edición: Fourth edition.Descripción: 1 recurso en línea (600 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292099538.Tema(s): Exito en los negocios | Planificación estratégica | Mercado laboralClasificación CDD: 658.1 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Business Basics - Economics and Banking - Ethics in Business - Business in a Global Economy - Small Business and the Entrepreneur - Forms of Business Ownership - Business Management and Organization - Motivation, Leadership, and Teamwork - Human Resource Management - Online Business and Technology - Production, Operations, and Supply Chain Management - Marketing and Consumer Behavior - Product Development, Branding, and Pricing Strategies - Promotion and Distribution - Financing and Accounting for Business Operations - Investment Opportunities in the Securities Market
Revisión: Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
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Incluye índice

Business Basics - Economics and Banking - Ethics in Business - Business in a Global Economy - Small Business and the Entrepreneur - Forms of Business Ownership - Business Management and Organization - Motivation, Leadership, and Teamwork - Human Resource Management - Online Business and Technology - Production, Operations, and Supply Chain Management - Marketing and Consumer Behavior - Product Development, Branding, and Pricing Strategies - Promotion and Distribution - Financing and Accounting for Business Operations - Investment Opportunities in the Securities Market

Acceso en línea, autorizado para usuarios eBooks 7-24

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.


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