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Business communication essentials /

por Bovée, Courtland L [autor]; Thill, John V [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.45 B669Editor: Editor: England Pearson Education 2016Edición: Seventh edition.Descripción: 1 recurso en línea (522 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292093260; 9781292093291.Materia(s): Comunicación organizacional | Comunicación en la empresa | Planificación estratégica | Cultura corporativa | Comunicación en administraciónRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Business Communication Foundations - Professional Communication in Today’s Digital, Social, Mobile World - Collaboration, Interpersonal Communication, and Business Etiquette - The Three-Step Writing Process - Planning Business Messages - Writing Business Messages - Completing Business Messages - Brief Business Messages - Crafting Messages for Digital Channels - Writing Routine and Positive Messages - Writing Negative Messages - Writing Persuasive Messages - Longer Business Messages - Writing and Completing Reports and Proposals - Developing and Delivering Business Presentations - Building Careers and Writing Résumés - Applying and Interviewing for Employment
Revisión: The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.
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Business Communication Foundations - Professional Communication in Today’s Digital, Social, Mobile World - Collaboration, Interpersonal Communication, and Business Etiquette - The Three-Step Writing Process - Planning Business Messages - Writing Business Messages - Completing Business Messages - Brief Business Messages - Crafting Messages for Digital Channels - Writing Routine and Positive Messages - Writing Negative Messages - Writing Persuasive Messages - Longer Business Messages - Writing and Completing Reports and Proposals - Developing and Delivering Business Presentations - Building Careers and Writing Résumés - Applying and Interviewing for Employment

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The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.


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