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Business communication today /

por Bovée, Courtland [autor]; Thill, John V [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.45 B669Editor: Editor: England Pearson Education 2016Edición: Thirteenth edition.Descripción: 1 recurso en línea (668 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292099866; 9781292099958.Materia(s): Comunicación organizacional -- Estados Unidos | Comunicación en la empresa | Planificación estratégica | Comunicación en administración | Toma de decisionesRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Understanding the Foundations of Business Communication - Professional Communication in a Digital, Social, Mobile World - Collaboration, Interpersonal Communication, and Business Etiquette - Communication Challenges in a Diverse, Global Marketplace - Applying the Three-Step Writing Process - Planning Business Messages - Writing Business Messages - Completing Business Messages - Digital, Social, and Visual Media - Digital Media - Social Media - Visual Media - Brief Messages - Writing Routine and Positive Messages - Writing Negative Messages - Writing Persuasive Messages - Reports and Proposals - Finding, Evaluating, and Processing Information - Planning Reports and Proposals - Writing and Completing Reports and Proposals - Developing and Delivering Business Presentations - Developing Presentations in a Social Media Environment - Enhancing Presentations with Slides and Other Visuals - Writing Employment Messages and Interviewing for Jobs - Building Careers and Writing Résumés - Applying and Interviewing for Employment
Revisión: The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Medellín
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
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Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
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Incluye índice

Understanding the Foundations of Business Communication - Professional Communication in a Digital, Social, Mobile World - Collaboration, Interpersonal Communication, and Business Etiquette - Communication Challenges in a Diverse, Global Marketplace - Applying the Three-Step Writing Process - Planning Business Messages - Writing Business Messages - Completing Business Messages - Digital, Social, and Visual Media - Digital Media - Social Media - Visual Media - Brief Messages - Writing Routine and Positive Messages - Writing Negative Messages - Writing Persuasive Messages - Reports and Proposals - Finding, Evaluating, and Processing Information - Planning Reports and Proposals - Writing and Completing Reports and Proposals - Developing and Delivering Business Presentations - Developing Presentations in a Social Media Environment - Enhancing Presentations with Slides and Other Visuals - Writing Employment Messages and Interviewing for Jobs - Building Careers and Writing Résumés - Applying and Interviewing for Employment

Acceso en línea, autorizado para usuarios eBooks 7-24

The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.


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