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Entrepreneurship and effective small business management / Norman M. Scarborough, Jeffrey R. Cornwall

Por: Scarborough, Norman M [].
Colaborador(es): Cornwall, Jeffrey R [].
Tipo de material: TextoTextoEditor: England Pearson Education 2014Fecha de copyright: ©2015Edición: Eleventh edition.Descripción: 1 recurso en línea (936 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292060613; 9781292061092; 1292060611.Tema(s): Creación de empresas | Pequeña y mediana empresa | Organización y administraciónClasificación CDD: 658.11 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
The Rewards and Challenges of Entrepreneurship - Entrepreneurs: The Driving Force Behind Small Business - Ethics and Social Responsibility: Doing the Right Thing - Creativity and Innovation: Keys to Entrepreneurial Success - Strategic Management and the Entrepreneur - Launching a Venture: Entry Strategies - Choosing a Form of Ownership - Franchising and the Entrepreneur - Buying an Existing Business - New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan - Building a Marketing Plan - Building a Bootstrap Marketing Plan - Creative Use of Advertising and Promotion - Pricing and Credit Strategies - Global Marketing Strategies - E-Commerce and Entrepreneurship - Building a Financial Plan - Creating a Solid Financial Plan - Managing Cash Flow - Sources of Equity Financing - Sources of Debt Financing - Building an Operating Plan - Location, Layout, and Physical Facilities - Supply Chain Management - Managing Inventory - Staffing and Leading a Growing Company - Legal Aspects of Small Business: Succession, Ethics, and Government Regulation - Management Succession and Risk Management Strategies in the Family Business - The Legal Environment: Business Lawand Government Regulation
Revisión: For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
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Tipo de ítem Ubicación actual Colección Signatura Estado Fecha de vencimiento Código de barras
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Medellín
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
Colección digital Disponible

Incluye apéndice e índice

The Rewards and Challenges of Entrepreneurship - Entrepreneurs: The Driving Force Behind Small Business - Ethics and Social Responsibility: Doing the Right Thing - Creativity and Innovation: Keys to Entrepreneurial Success - Strategic Management and the Entrepreneur - Launching a Venture: Entry Strategies - Choosing a Form of Ownership - Franchising and the Entrepreneur - Buying an Existing Business - New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan - Building a Marketing Plan - Building a Bootstrap Marketing Plan - Creative Use of Advertising and Promotion - Pricing and Credit Strategies - Global Marketing Strategies - E-Commerce and Entrepreneurship - Building a Financial Plan - Creating a Solid Financial Plan - Managing Cash Flow - Sources of Equity Financing - Sources of Debt Financing - Building an Operating Plan - Location, Layout, and Physical Facilities - Supply Chain Management - Managing Inventory - Staffing and Leading a Growing Company - Legal Aspects of Small Business: Succession, Ethics, and Government Regulation - Management Succession and Risk Management Strategies in the Family Business - The Legal Environment: Business Lawand Government Regulation

Acceso en línea, autorizado para usuarios eBooks 7-24

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.


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