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Entrepreneurship and small business management /

por Mariotti, Steve [autor]; Glackin, Caroline [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.022 M339Editor: Editor: England Pearson Education 2015Edición: Second edition.Descripción: 1 recurso en línea (719 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292078670; 9781292078687.Materia(s): Administración de empresas | Emprendimiento | PyMEs (Pequeñas y medianas empresas) | Gestión empresarial | Gestión financieraRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Entrepreneurial Pathways - Entrepreneurs Recognize Opportunities – Franchising - Finding Opportunity in an Existing Business - The Business Plan: Road Map to Success - Who Are Your Customers? - Creating Business from Opportunity - Exploring Your Market - Integrated Marketing - Developing the Right Marketing Mix and Plan - Pricing and Credit Strategies - Integrated Marketing Communications - Marketing Globally - Smart Selling and Effective Customer Service - Show Me the Money: Finding, Securing, and Managing It - Understanding and Managing Start-Up, Fixed, and Variable Costs - Using Financial Statements to Guide a Business - Cash Flow and Taxes - Financing Strategy: Debt, Equity, or Both? - Operating a Small Business Effectively - Addressing Legal Issues and Managing Risk - Operating for Success - Location, Facilities, and Layout - Human Resources and Management - Leadership, Ethics, and Exits - Leadership and Ethical Practices - Franchising, Licensing, and Harvesting: Cashing in Your Brand
Revisión: Entrepreneurship and Small Business Management (ESBM), Second Edition, is the newest textbook in a line of entrepreneurship textbooks written by Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE). This is the second written with professor and entrepreneur Caroline Glackin, and it promotes entrepreneurship as a career option for college students. It is built on the success of Entrepreneurship: Starting and Operating a Small Business, Third Edition, with greatly expanded coverage of the details of managing and growing a small business.
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
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Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
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Incluye apéndice e índice

Entrepreneurial Pathways - Entrepreneurs Recognize Opportunities – Franchising - Finding Opportunity in an Existing Business - The Business Plan: Road Map to Success - Who Are Your Customers? - Creating Business from Opportunity - Exploring Your Market - Integrated Marketing - Developing the Right Marketing Mix and Plan - Pricing and Credit Strategies - Integrated Marketing Communications - Marketing Globally - Smart Selling and Effective Customer Service - Show Me the Money: Finding, Securing, and Managing It - Understanding and Managing Start-Up, Fixed, and Variable Costs - Using Financial Statements to Guide a Business - Cash Flow and Taxes - Financing Strategy: Debt, Equity, or Both? - Operating a Small Business Effectively - Addressing Legal Issues and Managing Risk - Operating for Success - Location, Facilities, and Layout - Human Resources and Management - Leadership, Ethics, and Exits - Leadership and Ethical Practices - Franchising, Licensing, and Harvesting: Cashing in Your Brand

Acceso en línea, autorizado para usuarios eBooks 7-24

Entrepreneurship and Small Business Management (ESBM), Second Edition, is the newest textbook in a line of entrepreneurship textbooks written by Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE). This is the second written with professor and entrepreneur Caroline Glackin, and it promotes entrepreneurship as a career option for college students. It is built on the success of Entrepreneurship: Starting and Operating a Small Business, Third Edition, with greatly expanded coverage of the details of managing and growing a small business.


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