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Entrepreneurship: starting and operating a small business / Steve Mariotti, Caroline Glackin

Por: Mariotti, Steve [].
Colaborador(es): Glackin, Caroline [].
Tipo de material: TextoTextoEditor: England Pearson Education 2016Fecha de copyright: ©2016Edición: Fourth edition.Descripción: 1 recurso en línea (565 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292097411; 9781292097428.Tema(s): Emprendimiento | Nuevas empresas | PyMEs (Pequeñas y medianas empresas) | Gestión empresarial | Gestión financieraClasificación CDD: 658.11 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Entrepreneurial Pathways - Entrepreneurs Recognize Opportunities - The Business Plan: Road Map to Success - Creating Business from Opportunity - Integrated Marketing - Exploring Your Market - Developing the Right Marketing Mix and Plan - Smart Selling and Effective Customer Service - Show me the money: Finding, Securing, and Managing IT - Understanding and Managing Start-Up, Fixed, and Variable Costs - Using Financial Statements to Guide a Business - Cash Flow and Taxes - Financing Strategy & Tactics - Operating a small business effectively - Addressing Legal Issues and Managing Risk - Operating for Success - Management, Leadership, & Ethical Practices - Cashing in the Brand - Franchising, Licensing, and Harvesting: Cashing in Your Brand - Cashing in the Brand: Honest Tea—From Start-Up to Harvest
Revisión: Business students, as well as those from other disciplines, can benefit from ESOSB. For business students, it recasts their prior learning from a typical corporate context and focuses it on small and entrepreneurial enterprises. For students in such fields as hospitality, the arts, engineering, and fashion merchandising, the text introduces key business concepts and provides examples from a broad range of careers. Cases from hospitality, technology, retail, manufacturing, distribution, real estate, finance, and not-for-profit organizations bring a wealth of learning opportunities.
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
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Incluye apéndice e índice

Entrepreneurial Pathways - Entrepreneurs Recognize Opportunities - The Business Plan: Road Map to Success - Creating Business from Opportunity - Integrated Marketing - Exploring Your Market - Developing the Right Marketing Mix and Plan - Smart Selling and Effective Customer Service - Show me the money: Finding, Securing, and Managing IT - Understanding and Managing Start-Up, Fixed, and Variable Costs - Using Financial Statements to Guide a Business - Cash Flow and Taxes - Financing Strategy & Tactics - Operating a small business effectively - Addressing Legal Issues and Managing Risk - Operating for Success - Management, Leadership, & Ethical Practices - Cashing in the Brand - Franchising, Licensing, and Harvesting: Cashing in Your Brand - Cashing in the Brand: Honest Tea—From Start-Up to Harvest

Acceso en línea, autorizado para usuarios eBooks 7-24

Business students, as well as those from other disciplines, can benefit from ESOSB. For business students, it recasts their prior learning from a typical corporate context and focuses it on small and entrepreneurial enterprises. For students in such fields as hospitality, the arts, engineering, and fashion merchandising, the text introduces key business concepts and provides examples from a broad range of careers. Cases from hospitality, technology, retail, manufacturing, distribution, real estate, finance, and not-for-profit organizations bring a wealth of learning opportunities.


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