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Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall

Por: Scarborough, Norman M [].
Colaborador(es): Cornwall, Jeffrey R [].
Tipo de material: TextoTextoEditor: England Pearson Education 2016Fecha de copyright: ©2016Edición: Eighth edition.Descripción: 1 recurso en línea (720 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292094861; 9781292094878.Tema(s): Pequeños negocios -- Administración | Nuevas empresas -- Administración | EmprendimientoClasificación CDD: 658.404 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
The Challenge of Entrepreneurship - The Foundations of Entrepreneurship - Ethics and Social Responsibility: Doing the Right Thing - Inside the Entrepreneurial Mind: From Ideas to Reality - The Entrepreneurial Journey Begins - Conducting a Feasibility Analysis and Designing a Business Model - Crafting a Business Plan and Building a Solid Strategic Plan - Forms of Business Ownership and Buying an Existing Business - Franchising and the Entrepreneur - Launching the Business - Building a Powerful Bootstrap Marketing Plan - E-Commerce and the Entrepreneur - Pricing and Credit Strategies - Creating a Successful Financial Plan - Managing Cash Flow - Putting the Business Plan to Work: Sources of Funds - Sources of Financing: Equity and Debt - Choosing the Right Location and Layout - Global Aspects of Entrepreneurship - Building a New Venture Team and Planning for the Next Generation
Revisión: Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open your mind to the possibilities, the challenges, and the rewards of owning your own business and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business ideas, but like entrepreneurs the world over, you will be able to work at something you love!
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Incluye apéndice e índice

The Challenge of Entrepreneurship - The Foundations of Entrepreneurship - Ethics and Social Responsibility: Doing the Right Thing - Inside the Entrepreneurial Mind: From Ideas to Reality - The Entrepreneurial Journey Begins - Conducting a Feasibility Analysis and Designing a Business Model - Crafting a Business Plan and Building a Solid Strategic Plan - Forms of Business Ownership and Buying an Existing Business - Franchising and the Entrepreneur - Launching the Business - Building a Powerful Bootstrap Marketing Plan - E-Commerce and the Entrepreneur - Pricing and Credit Strategies - Creating a Successful Financial Plan - Managing Cash Flow - Putting the Business Plan to Work: Sources of Funds - Sources of Financing: Equity and Debt - Choosing the Right Location and Layout - Global Aspects of Entrepreneurship - Building a New Venture Team and Planning for the Next Generation

Acceso en línea, autorizado para usuarios eBooks 7-24

Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open your mind to the possibilities, the challenges, and the rewards of owning your own business and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business ideas, but like entrepreneurs the world over, you will be able to work at something you love!


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