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International business: a managerial perspective / Ricky W. Griffin, Michael W. Pustay

Por: Griffin, Ricky W [].
Colaborador(es): Pustay, Michael W [].
Tipo de material: TextoTextoEditor: England Pearson Education 2015Fecha de copyright: ©2015Edición: Eighth edition.Descripción: 1 recurso en línea (624 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292018218.Tema(s): Administración Internacional | Empresas internacionales | Comercio internacional | Inversión extranjeraClasificación CDD: 658.049 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
An Overview of International Business - Global Marketplaces and Business Centers - Legal, Technological, Accounting, and Political Environments - The Role of Culture - Ethics and Social Responsibility in International Business - International Trade and Investment - The International Monetary System and the Balance of Payments - Foreign Exchange and International Financial Markets - Formulation of National Trade Policies - International Cooperation Among Nations - International Strategic Management - Strategies for Analyzing and Entering Foreign Markets - International Strategic Alliances - International Organization Design and Control - Leadership and Employee Behavior in International Business - International Marketing - International Operations Management - International Financial Management - International Human Resource Management and Labor Relations
Revisión: For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
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Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
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Incluye índice

An Overview of International Business - Global Marketplaces and Business Centers - Legal, Technological, Accounting, and Political Environments - The Role of Culture - Ethics and Social Responsibility in International Business - International Trade and Investment - The International Monetary System and the Balance of Payments - Foreign Exchange and International Financial Markets - Formulation of National Trade Policies - International Cooperation Among Nations - International Strategic Management - Strategies for Analyzing and Entering Foreign Markets - International Strategic Alliances - International Organization Design and Control - Leadership and Employee Behavior in International Business - International Marketing - International Operations Management - International Financial Management - International Human Resource Management and Labor Relations

Acceso en línea, autorizado para usuarios eBooks 7-24

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.


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