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International business: the challenges of globalization /

por Wild, John J [autor]; Wild, Kenneth L [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 327 W643Editor: Editor: England Pearson Education 2016Edición: Eighth edition.Descripción: 1 recurso en línea (460 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292095042; 9781292095059.Materia(s): Empresas comerciales internacionales -- Gestión | Comercio internacional | GlobalizaciónRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Globalization - Cross-Cultural Business - Political Economy and Ethics - Economic Development of Nations - International Trade Theory - Political Economy of Trade - Foreign Direct Investment - Regional Economic Integration - International Financial Markets - International Monetary System - International Strategy and Organization - Analyzing International Opportunities - Selecting and Managing Entry Modes - Developing and Marketing Products - Managing International Operations - Hiring and Managing Employees
Revisión: Welcome to the eighth edition of International Business: The Challenges of Globalization. As in previous editions, this book resulted from extensive market surveys, chapter reviews, and correspondence with scores of instructors and students. We are delighted that an overwhelming number of instructors and students agree with our fresh approach to international business. The reception of this textbook in the United States and across the world has exceeded all expectations. This book presents international business in a comprehensive yet concise framework. Realworld examples and engaging features bring the concepts of international business to life and make international business accessible for all students. A main goal in this edition is to deliver the most readable, current, and concise international business textbook available. And this book’s paperback format ensures that its price matches a student’s budget.
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
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Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
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Contiene índice

Globalization - Cross-Cultural Business - Political Economy and Ethics - Economic Development of Nations - International Trade Theory - Political Economy of Trade - Foreign Direct Investment - Regional Economic Integration - International Financial Markets - International Monetary System - International Strategy and Organization - Analyzing International Opportunities - Selecting and Managing Entry Modes - Developing and Marketing Products - Managing International Operations - Hiring and Managing Employees

Acceso en línea, autorizado para usuarios eBooks 7-24

Welcome to the eighth edition of International Business: The Challenges of Globalization. As in previous editions, this book resulted from extensive market surveys, chapter reviews, and correspondence with scores of instructors and students. We are delighted that an overwhelming number of instructors and students agree with our fresh approach to international business. The reception of this textbook in the United States and across the world has exceeded all expectations. This book presents international business in a comprehensive yet concise framework. Realworld examples and engaging features bring the concepts of international business to life and make international business accessible for all students. A main goal in this edition is to deliver the most readable, current, and concise international business textbook available. And this book’s paperback format ensures that its price matches a student’s budget.


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