Vista normal Vista MARC Vista ISBD

Public relations: strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Por: Wilcox, Dennis L [].
Colaborador(es): Cameron, Glen T [] | Reber, Bryan H [].
Tipo de material: TextoTextoEditor: England Pearson Education 2015Fecha de copyright: ©2015Edición: Eleventh edition.Descripción: 1 recurso en línea (624 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292056586; 9781292066264.Tema(s): Relaciones públicas en corporaciones | Imágen corporativa | Comunicación en administración | Planificación estratégica | Administración de empresasClasificación CDD: 659.2 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Defining Public Relations - The Evolution and History of Public Relations - Ethical Considerations and the Role of Professional Bodies - The Practice of Public Relations - The Role and Scope of Research in Public Relations - The Public Relations Process - Communication Concepts and Practice in Public Relations - Evaluation and Measurement of Public Relations Programs - Public Opinion: Role, Scope, and Implications - Conflict Management and Crisis Communication – Audiences - Laws and Applications - Internet and Social Media: Role & Scopein Public Relations - Media Relations Management: Print Media - Media Relations Management: Electronic Media - Event Management - Communicating Corporate Affairs - Public Relations in Entertainment, Sports, and Tourism - Public Relations in Government - Global Public Relations in an Interdependent World - Public Relations in Non-Profit, Health, and Education Sectors - Directory of Useful Web Sites
Revisión: A textbook should be more than packaged information arrayed in page after page of daunting gray type that makes a reader’s eyes glaze over. It should be written and designed to engage readers with attractive photos and charts, concise summaries of key concepts, and plenty of practical examples from today’s practice that actively engages the reader. It must have clear learning objectives for every chapter and actively engage students in critical thinking and problem solving.
    Valoración media: 0.0 (0 votos)
Tipo de ítem Ubicación actual Colección Signatura Estado Fecha de vencimiento Código de barras
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
Colección digital Disponible

Incluye índice

Defining Public Relations - The Evolution and History of Public Relations - Ethical Considerations and the Role of Professional Bodies - The Practice of Public Relations - The Role and Scope of Research in Public Relations - The Public Relations Process - Communication Concepts and Practice in Public Relations - Evaluation and Measurement of Public Relations Programs - Public Opinion: Role, Scope, and Implications - Conflict Management and Crisis Communication – Audiences - Laws and Applications - Internet and Social Media: Role & Scopein Public Relations - Media Relations Management: Print Media - Media Relations Management: Electronic Media - Event Management - Communicating Corporate Affairs - Public Relations in Entertainment, Sports, and Tourism - Public Relations in Government - Global Public Relations in an Interdependent World - Public Relations in Non-Profit, Health, and Education Sectors - Directory of Useful Web Sites

Acceso en línea, autorizado para usuarios eBooks 7-24

A textbook should be more than packaged information arrayed in page after page of daunting gray type that makes a reader’s eyes glaze over. It should be written and designed to engage readers with attractive photos and charts, concise summaries of key concepts, and plenty of practical examples from today’s practice that actively engages the reader. It must have clear learning objectives for every chapter and actively engage students in critical thinking and problem solving.


Fundación Universitaria del Área Andina
Sede Principal Bogotá: Cra 14A No.70A-34. Sede Administrativa Bogotá: Calle 71 No.13-21. PBX.: (57+1) 7424218. (57+1) 7423931. EXT. 1208, 1206, 1205.
Seccional Pereira: Calle 24 No. 8-55. PBX.: (57+6) 3255992. Sede Medellín: Calle 34A No. 77-08, Barrio Laureles. PBX.: (57+4) 2505651 - (57+4) 2503401
Sede Valledupar: Transv. 22 Bis No. 4-105, Av. Circunvalar - Sector Callejas. PBX.: (57+5) 5894093
Línea de atención al aspirante en Bogotá: (57+1) 7449191. Línea gratuita nacional: 018000 180099