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Strategic management and business policy: globalization, innovation, and sustainability / Thomas L.Wheelen, J.David Hunger, Alan N. Hoffman, Charles E. Bamford

Por: Wheelen, Thomas L [].
Colaborador(es): Hunger, J.David [] | Hoffman, Alan N [] | Bamford, Charles E [].
Tipo de material: TextoTextoEditor: England Pearson Education 2015Fecha de copyright: ©2015Edición: Fourteenth edition.Descripción: 1 recurso en línea (826 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292060811; 9781292067940.Tema(s): Administración de empresas | Planificación estratégica | Éxito en los negocios | Política empresarial | Estrategias empresarialesClasificación CDD: 658.406 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Basic concepts of Strategic Management - Corporate Governance - Social responsibility and Ethics in Strategic Management - Environmental scanning and Industry Analysis - Internal scanning: Organizational Analysis - Strategy formulation: situation analysis and Business Strategy - Strategy formulation: Corporate Strategy - Strategy Formulation: Functional Strategy and Strategic Choice - Strategy implementation: organizing for Action - Strategy implementation: Staffing and Directing - Evaluation and Control - Suggestions for Case Analysis
Revisión: Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, Amazon, Blue Nile, Groupon, Netflix, Zynga, Under Armour, General Electric, AB Electrolux, Tesla Motors, Delta Airlines, and The U.S. Digital Signage Industry Note) for a total of 13 new cases! Many of the cases are exclusive to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries.
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Incluye apéndice e índice

Basic concepts of Strategic Management - Corporate Governance - Social responsibility and Ethics in Strategic Management - Environmental scanning and Industry Analysis - Internal scanning: Organizational Analysis - Strategy formulation: situation analysis and Business Strategy - Strategy formulation: Corporate Strategy - Strategy Formulation: Functional Strategy and Strategic Choice - Strategy implementation: organizing for Action - Strategy implementation: Staffing and Directing - Evaluation and Control - Suggestions for Case Analysis

Acceso en línea, autorizado para usuarios eBooks 7-24

Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, Amazon, Blue Nile, Groupon, Netflix, Zynga, Under Armour, General Electric, AB Electrolux, Tesla Motors, Delta Airlines, and The U.S. Digital Signage Industry Note) for a total of 13 new cases! Many of the cases are exclusive to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries.


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