Vista normal Vista MARC Vista ISBD

Strategic management and business policy: globalization, innovation, and sustainability /

por Wheelen, Thomas L [autor]; Hunger, J.David [autor]; Hoffman, Alan N [autor]; Bamford, Charles E [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.406 W560Editor: Editor: England Pearson Education 2015Edición: Fourteenth edition.Descripción: 1 recurso en línea (826 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292060811; 9781292067940.Materia(s): Administración de empresas | Planificación estratégica | Éxito en los negocios | Política empresarial | Estrategias empresarialesRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
Basic concepts of Strategic Management - Corporate Governance - Social responsibility and Ethics in Strategic Management - Environmental scanning and Industry Analysis - Internal scanning: Organizational Analysis - Strategy formulation: situation analysis and Business Strategy - Strategy formulation: Corporate Strategy - Strategy Formulation: Functional Strategy and Strategic Choice - Strategy implementation: organizing for Action - Strategy implementation: Staffing and Directing - Evaluation and Control - Suggestions for Case Analysis
Revisión: Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, Amazon, Blue Nile, Groupon, Netflix, Zynga, Under Armour, General Electric, AB Electrolux, Tesla Motors, Delta Airlines, and The U.S. Digital Signage Industry Note) for a total of 13 new cases! Many of the cases are exclusive to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries.
    valoración media: 0.0 (0 votos)
Tipo de ítem Ubicación actual Colección Signatura topográfica Estado Fecha de vencimiento
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Medellín
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
Colección digital Disponible

Incluye apéndice e índice

Basic concepts of Strategic Management - Corporate Governance - Social responsibility and Ethics in Strategic Management - Environmental scanning and Industry Analysis - Internal scanning: Organizational Analysis - Strategy formulation: situation analysis and Business Strategy - Strategy formulation: Corporate Strategy - Strategy Formulation: Functional Strategy and Strategic Choice - Strategy implementation: organizing for Action - Strategy implementation: Staffing and Directing - Evaluation and Control - Suggestions for Case Analysis

Acceso en línea, autorizado para usuarios eBooks 7-24

Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, Amazon, Blue Nile, Groupon, Netflix, Zynga, Under Armour, General Electric, AB Electrolux, Tesla Motors, Delta Airlines, and The U.S. Digital Signage Industry Note) for a total of 13 new cases! Many of the cases are exclusive to this edition! Although we still make a distinction between full-length and mini cases, we have interwoven them throughout the book to better identify them with their industries.


Fundación Universitaria del Área Andina
Sede Principal Bogotá: Cra 14A No.70A-34. Sede Administrativa Bogotá: Calle 71 No.13-21. PBX.: (57+1) 7424218. (57+1) 7423931. EXT. 1208, 1206, 1205.
Seccional Pereira: Calle 24 No. 8-55. PBX.: (57+6) 3255992. Sede Medellín: Calle 34A No. 77-08, Barrio Laureles. PBX.: (57+4) 2505651 - (57+4) 2503401
Sede Valledupar: Transv. 22 Bis No. 4-105, Av. Circunvalar - Sector Callejas. PBX.: (57+5) 5894093
Línea de atención al aspirante en Bogotá: (57+1) 7449191. Línea gratuita nacional: 018000 180099