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Strategic management and competitive advantage: concepts and cases /

por Barney, Jay B [autor]; Hesterly, William S [autor].
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.4012 B265Editor: Editor: England Pearson Education 2015Edición: Fifth edition.Descripción: 1 recurso en línea (395 páginas): ilustraciones.Tipo de contenido: texto Tipo de medio: computador Tipo de soporte / portador: recurso en lineaISBN: 9781292060088; 1292060085.Materia(s): Administración de empresas | Planificación estratégica | Estrategias empresariales | Gestión empresarial | Estrategia organizacionalRecursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
The Tools of Strategic Analysis - What Is Strategy and the Strategic Management Process? - Evaluating a Firm’s External Environment - Evaluating a Firm’s Internal Capabilities - Business-Level Strategies - Cost Leadership - Product Differentiation - Corporate Strategies - Vertical Integration - Corporate Diversification - Organizing to Implement Corporate Diversification - Strategic Alliances - Mergers and Acquisitions - International Strategies
Revisión: The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.
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Tipo de ítem Ubicación actual Colección Signatura topográfica Estado Fecha de vencimiento
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Medellín
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
Colección digital Disponible

Incluye apéndice e índice

The Tools of Strategic Analysis - What Is Strategy and the Strategic Management Process? - Evaluating a Firm’s External Environment - Evaluating a Firm’s Internal Capabilities - Business-Level Strategies - Cost Leadership - Product Differentiation - Corporate Strategies - Vertical Integration - Corporate Diversification - Organizing to Implement Corporate Diversification - Strategic Alliances - Mergers and Acquisitions - International Strategies

Acceso en línea, autorizado para usuarios eBooks 7-24

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.


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