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Strategic management and competitive advantage: concepts and cases / Jay B. Barney, William S. Hesterly

Por: Barney, Jay B [].
Colaborador(es): Hesterly, William S [].
Tipo de material: TextoTextoEditor: England Pearson Education 2015Fecha de copyright: ©2015Edición: Fifth edition.Descripción: 1 recurso en línea (395 páginas): ilustraciones.Tipo de contenido: Tipo de medio: Tipo de portador: ISBN: 9781292060088; 1292060085.Tema(s): Administración de empresas | Planificación estratégica | Estrategias empresariales | Gestión empresarial | Estrategia organizacionalClasificación CDD: 658.4012 Recursos en línea: Acceso al texto completo desde eBooks 7-24, Dando clic aquí
Contenidos:
The Tools of Strategic Analysis - What Is Strategy and the Strategic Management Process? - Evaluating a Firm’s External Environment - Evaluating a Firm’s Internal Capabilities - Business-Level Strategies - Cost Leadership - Product Differentiation - Corporate Strategies - Vertical Integration - Corporate Diversification - Organizing to Implement Corporate Diversification - Strategic Alliances - Mergers and Acquisitions - International Strategies
Revisión: The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.
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Incluye apéndice e índice

The Tools of Strategic Analysis - What Is Strategy and the Strategic Management Process? - Evaluating a Firm’s External Environment - Evaluating a Firm’s Internal Capabilities - Business-Level Strategies - Cost Leadership - Product Differentiation - Corporate Strategies - Vertical Integration - Corporate Diversification - Organizing to Implement Corporate Diversification - Strategic Alliances - Mergers and Acquisitions - International Strategies

Acceso en línea, autorizado para usuarios eBooks 7-24

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.


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