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Innovation secrets of Steve Jobs [electronic resource] : insanely different : principles for breakthrough success /

por Gallo, Carmine.
Tipo de material: materialTypeLabelLibroNúmero de ubicación: 658.4/063Series: McGraw-Hill's AccessEngineering: Editor: New York : McGraw-Hill, [2014]Descripción: 1 online resource (xiii, 241 p.) : ill.ISBN: 9780071748759.Otro título: Insanely different : principles for breakthrough success.Materia(s): New products | Creative thinking | Technological innovations | Success in business | Creative ability in business | Creative ability in business | Branding (Marketing) | Electronic books | Computer network resourcesRecursos en línea: Subscription required Also issued in print.
Contenidos:
Do what you love -- Put a dent in the universe -- Kick-start your brain -- Sell dreams, not products -- Say no to 1,000 things -- Create insanely great experiences -- Master the message -- One more thing ... don't let the bozos get you down.
What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story.
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Tipo de ítem Ubicación actual Colección Signatura topográfica Estado Fecha de vencimiento
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Medellín
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Pereira
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca Fundación Área Andina - Valledupar
Colección digital Disponible
Recurso Electrónico Recurso Electrónico Biblioteca General Fundación Área Andina - Bogotá
Colección digital Disponible

Print version c2011.

Includes ten videos.

Includes bibliographical references.

Principle 1. Do what you love -- Principle 2. Put a dent in the universe -- Principle 3. Kick-start your brain -- Principle 4. Sell dreams, not products -- Principle 5. Say no to 1,000 things -- Principle 6. Create insanely great experiences -- Principle 7. Master the message -- One more thing ... don't let the bozos get you down.

What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story.

Also issued in print.

Description based on cover image and table of contents, viewed on March 24, 2014.


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