000 02848nam a2200409 i 4500
001 00001008
007 cr cnu---unuuu
008 s2015 xxka fo 001 0 eng d
020 _a9781292056586
020 _a9781292066264
024 7 _c5404
_2Ebook
040 _aCo-B
_bspa
_erda
082 0 4 _a659.2
_bW643
_221
100 1 _aWilcox, Dennis L.
_eautor
245 1 0 _aPublic relations: strategies and tactics /
_cDennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
250 _aEleventh edition
264 1 _aEngland
_bPearson Education
_c2015
264 4 _c©2015
300 _a1 recurso en línea (624 páginas):
_bilustraciones
336 _atexto
_btxt
_2rda contenido
337 _acomputador
_bc
_2rda medio
338 _arecurso en linea
_bcr
_2rda soporte
347 _atexto
_b**
_2rda
500 _aIncluye índice
505 0 _aDefining Public Relations - The Evolution and History of Public Relations - Ethical Considerations and the Role of Professional Bodies - The Practice of Public Relations - The Role and Scope of Research in Public Relations - The Public Relations Process - Communication Concepts and Practice in Public Relations - Evaluation and Measurement of Public Relations Programs - Public Opinion: Role, Scope, and Implications - Conflict Management and Crisis Communication – Audiences - Laws and Applications - Internet and Social Media: Role & Scopein Public Relations - Media Relations Management: Print Media - Media Relations Management: Electronic Media - Event Management - Communicating Corporate Affairs - Public Relations in Entertainment, Sports, and Tourism - Public Relations in Government - Global Public Relations in an Interdependent World - Public Relations in Non-Profit, Health, and Education Sectors - Directory of Useful Web Sites
506 _aAcceso en línea, autorizado para usuarios eBooks 7-24
520 1 _aA textbook should be more than packaged information arrayed in page after page of daunting gray type that makes a reader’s eyes glaze over. It should be written and designed to engage readers with attractive photos and charts, concise summaries of key concepts, and plenty of practical examples from today’s practice that actively engages the reader. It must have clear learning objectives for every chapter and actively engage students in critical thinking and problem solving.
650 1 4 _aRelaciones públicas en corporaciones
650 1 4 _aImágen corporativa
650 1 4 _aComunicación en administración
650 1 4 _aPlanificación estratégica
650 1 4 _aAdministración de empresas
700 1 _aCameron, Glen T.
_eautor
700 1 _aReber, Bryan H.
_eautor
856 4 0 _uhttps://login.proxy.bidig.areandina.edu.co/login?url=http://www.ebooks7-24.com/?il=5404
_zAcceso al texto completo desde eBooks 7-24, Dando clic aquí
942 _cRE
999 _c52651
_d52650